![]() ![]() The Kettle is renowned for its craft beer and soon-to-be food scene.The Process After an initial stakeholder call with Harry and Judy, the Deluxe team established three guiding principles to keep front and center while developing the Kilmer's new logo: While the old logo worked just fine for their bar, a modern look was required for their restaurant. Now, the idea is to build excitement and awareness with those loyal patrons by developing a new identity that appeals to current and new customers. The Plan From the day they purchased the bar, Harry and Judy have worked hard to retain and enhance the friendly, comfortable atmosphere Wabash residents have come to appreciate about the establishment. ![]() To the Kilmers this was the natural evolution for their business and it was determined that a change this dramatic required an evolution of their business identity, as well. The Situation After 4 years of operating primarily as a bar, Harry and Judy Kilmer have decided to take the next step: turn their business from a saloon into a full-fledged restaurant. Jeff Grogg, Managing Director of JPG Resources, Bob Burke, Natural Products Consulting and John Maggiore, of Maggiore Sales. Pleasure and Pain Whitney Hess is a UX consultant and empathy evangelist. ![]() Through a series of personal anecdotes and thoughtful case studies, Bill Buxton. ![]()
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